Fabindia Is a 50 year old Indian lifestyle brand. Their style is heavily traditional Indian designs. To make the brand appealing to the younger audience, we’ve made a set of illustrations, A modern take on tradional Indian crafts such as kalamkari,Pattachitra, Ikkat. We’ve made packaging, colouring books, organised an exhibition, even made table mat with it.

Role : illustrator, Designer, Art DIrector