Aaarpoyi

A branding project for the snakeboat "Champakulam" ( It's the name of a village in Alleppey district, Kerala ). The branding is a combination of the old world charm and modern aesthetics. The logo mark comprises the most simplest form of a chundan vallam (snake boat) with the letter ‘cha’ and a wave, In the middle of a river. The river signifies, boat club rivalry between villages of both sides of the river as well. The simplicity of the logo with a dynamic graphic language clearly represents the unique identity of the chundan and the village champakulam.