In 2017. I got a brief to design the welcome kit for the Delhi office. While designing the thing, I got a much bigger idea. I wanted to start a lifestyle brand from W+K.:) Much like W+K, This+That sells products with only Dual functionalities. Even though it didn’t see the day of light. I got a lot of schooling from Neil and Kim on how to build a brand from scratch. Highlight of this project was Susan Hoffman got pretty excited and shared it with John Jay. He also shared some comments. But it all ended where it started. But this was as major learning for me to more things later.