HYPERTASKERS WELCOME

This is where we started: with the belief that multi-tasking no longer captures the reality and sheer speed of an always-on, hyper-connected life. Let’s put it this way: multi-tasking is so last decade. 

Enter HyperTaskers. It’s the philosophy behind this launch, but it’s also a mirror for us and the way we live now. We are a generation that goes from working to playing to creating to dating and everything in between, all at once and all the time. 

And here’s where it gets interesting: if there was ever something built expressly for HyperTaskers, it’s the OnePlus 8 Series. It’s a natural fit for those who lead with speed and make every nanosecond count. 

We didn’t settle for just a campaign—so we created a whole world around HyperTaskers.

Concept: Jimmy, Ben. Art Director: jimmy Varghese, Copy writer: Ben Samuel, Executive Creative Director: Dean Wei