Organic Branding for an organic farm

A branding project for an organic farm in Calcutta. The project started with the naming itself. It gave the brand a lot of clarity in terms of business and the way forward.

Logo mark comes from their farming process itself. An organic farm’s nutrients come from sun, soil and water. I just represented it in an abstract way. I used handcrafted execution style to give the brand a ‘down to earth’ feeling. The visual world and Tone of voice is more fun an loud. Moved away from the regular organic brand path, while staying true to what it is.

Naming, Design, Writing, Art Direction.