Branding DLF Avenue
How not to Design a mall.
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Delhi is no stranger to shopping malls, with over a hundred of them in and around the city. DLF, an iconic Indian builder, approached us with the challenge of designing a new kind of mall—one that would be more of a cultural space than just a shopping destination. We created an unconventional and extensive identity system that covered everything from environmental design, ambient media, social content, signage systems and tons more.
Art Director/Designer : Jimmy Varghese, Copy writer : Ben Samuel, Creative Director: George ABraham
Best part about DLF Avenue’s communication strategy was not to make any ads. We made posters, event calenders, stories, stories, stories. But no ads.
