Learning how to build a brand.
Your boy is an entrepreneur now!
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Fashion is useless. And not in a good way. The fashion industry produces 10% of global carbon emissions and consumes the second-highest amount of water in the world. And if that weren’t enough, it’s also one of the major sources of pollution in the ocean.
The way we see it, the only way to fix this problem is to start a fashion loop. So instead of ending up in landfills and oceans, clothes have an endless life cycle. Nothing ever goes to waste.
SOMEONE HAD TO DO SOMETHING.
We started with a bunch of tees made from 100% textile waste. That’s 70% recycled cotton and 30% recycled polyester from plastic bottles. To break it down, one Use-less tee saves nearly 1700L of water. And best of all, when you’re done with it, you can send it back to us. Depending on its condition, we will recycle, up cycle or down cycle it—one way or another, we’ll make sure to put it to good use.
Launch
It’s on
After years of waiting and months of sampling. It’s out. For me it’s more of a responsibility than a business. And like some smart people said, Build things that you want to see in this world. Introducing USE-LESS.
Teasers
